GO HUMAN TACTICAL URBANISM SERIES
As part of a larger team of consultants, I assisted with the launch of the inaugural Go Human Tactical Urbanism Event Series in 2016. The pilot year of programming created the template for subsequent projects that became an ongoing series of regional community outreach events administered by the Southern California Association of Governments (SCAG) to promote the use of human-powered transportation and make streets safer for everyone. As part of a larger education and awareness campaign, these outreach events brought to life temporary build-outs to demonstrate the future plans of streets and public spaces in various cities. The fun, family-friendly community festivals partnered with five cities and eight regional organizations to create five real-time educational opportunities to elicit feedback from a diverse and large group of stakeholders.
As part of the team at Community Arts Resources (CARS), I supported with the management and design of the community outreach and engagement, marketing and public relations strategies for the Go Human Tactical Urbanism Event Series. Working closely with my colleagues at CARS, project manager, Estalano LeSar Perez Advisors (ELP), urban design firm, Kounkuey Design Initiative (KDI) and graphic designer, Place & Page, the consultant team produced five successful events that demonstrated varying levels of "complete streets" demonstrations in the cities of Los Angeles, Palm Desert, Westminster, Fontana and El Centro. These demonstration events ranged from one block to over a mile of temporary protected bike lanes, showcasing crosswalk enhancements, parklets, and enhanced way-finding and signage. By replacing the typical community planning meeting presentations with a real-life simulation of proposed infrastructure, the public was able to experience and engage with these improvements in real-time, and understand their physical implications on their streets and public spaces.
Marketing efforts for each event included a variety of traditional, online and social media channels using creative, attractive and readable graphic outreach materials and branding. In addition, I supported with the creation and implemention of a series of interactive creative feedback strategies at each event. By using methods such as art workshops, interactive mapping exercises, surveys, film footage and interviews and photo documentation, the team was able to gather an abundance of data, providing city staff with added community feedback to present to their councilmembers.
